Farm Journal Media Makes Equity Investment in CommodityUPDATE LLC
STILLWATER, MN – February 1, 2011 – In a joint announcement today, CommodityUPDATE, LLC, and Farm Journal Media announced that Farm Journal is making a significant equity investment in the company. The agreement strengthens CommodityUPDATE’s leadership position in the rapidly expanding mobile marketplace in agriculture and creates new cross-media marketing opportunities for companies striving to effectively engage with the nation’s top farmers.
Founder Joel Jaeger will remain CEO of CommodityUPDATE and continue to manage the Jaeger family’s controlling interest in the company they formed in 2006. Two Farm Journal Media executives will join the board of directors, and the Farm Journal Media sales team will play a direct role in expanding sponsorship of the mobile service.
Jaeger says the partnership will help agrimarketers more effectively reach the nation’s top farmers via a diversified media portfolio that integrates mobile, the fastest growing segment of the marketing mix. (read full release)
MEDIA CONTACT:
Joel Jaeger
Commodity Update, LLC
866-376-6094
